Here is further proof that if you use new media to communicate to your customers (aka candidates) your company will have a much more favorable impression. Research firm eMarketer released this latest info which caught my eye. Podcasting your jobs and/or Youtube are perfect examples of new media in action.

74% of users have positive impression of companies who use new media

To succeed the article says: “If companies are going to be a mainstay in new media, they’re going to have to realize consumers expect more than a passive existence,” said Mike Hollywood, Cone’s director of new media, in a statement. “New media are about experience, dialogue and immediacy. There was a time when just being in new media got you the gold star for effort. But consumers are continually refining their expectations and more and more are looking for specific interactions.”